Request for Proposal: Marketplace-1 Fed Ad Placement; Eval Scoring Sheet; Answers to Contractors' Questions; Amendment 1

The Iowa Insurance Division (the Division) is responsible for (among other things) the regulation and supervision of the business of health insurance in Iowa.  The Division is seeking proposals from qualified service providers for professional consultant services to issue a statewide television and radio public service advertisement campaign regarding how to access affordable health insurance through the federal Health Insurance Marketplace. The campaign shall focus on outreach to small businesses (50 employees or fewer) and to individuals, who will have new rights and responsibilities under the Affordable Care Act (ACA). The main goal is to maximize broadcast of the advertisements to the target market of Iowans who may be eligible for the plans offered through the health insurance marketplace (the Marketplace).

(See attached PDF for complete details.)

RFP posted 10/18/2013

Eval scoring sheet added 10/28/2013

Answers to contractors' questions added 10/31/2013

Amendment one added 10/31/2013